Communication as a concept is much used in anthropology. From one perspective, whole cultures may be viewed as systems that govern the communication of women, goods, rights and obligations and messages. A classic work deals with the importance of gift-giving as a means of tying individuals and groups together to form the basis of society. It would seem therefore that the hopeful anthropologist would find such matters a fruitful topic for research and a useful means of creating his own bonds with the people he is studying.

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