For a young entrepreneur building a business in the heart of Silicon Valley, it was hard to escape the shadow of Steve Jobs. By 2007, Apple's founder had cemented his legend in the technology world and in American society at large by bringing the computer maker back from the ashes with the iMac, the iPod, and the iTunes music store. In January of that year, he unveiled his latest and biggest stroke of genius, the iPhone, before a rapturous audience at the Macworld conference in San Francisco.

To anyone who spent time with Elizabeth, it was clear that she worshipped Jobs and Apple. She liked to call Theranos's blood-testing system "the iPod of health care" and predicted that, like Apple's ubiquitous products, it would someday be in every household in the country.

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